About ASL

ASL is not just a brand—it’s my identity.

I’ve been passionate about fashion for as long as I can remember. The name ASL has been my nickname throughout my life, and it’s a reflection of my true self, coming from my full name״Aseil״.

After studying fashion design for four years, I turned my childhood dream into reality by creating this brand.

Fashion is my heart and soul, and every piece I create is a reflection of my attention to detail and dedication to quality. I’m deeply inspired by elegance and femininity, and I strive to express these qualities in every design. From the cut and fabric to the smallest finishing touches, I make sure that each item reflects my personal vision of timeless, sophisticated style. ASL is more than just a brand—it’s my passion, my precision, and my commitment to beauty in every detail.